Empowering sectors across borders
From Strategy to Execution
Grafen is a representation partner focused on high-growth industries.
We help brands enter, operate, and grow in emergent market by localizing global standards.
From Strategy to Execution
Grafen is a representation partner focused on high-growth industries.
We help brands enter, operate, and grow in emergent market by localizing global standards.
From Strategy Execution
Grafen is a representation partner focused on high-growth industries.
We help brands enter, operate, and grow in emergent market by localizing global standards.
Our Purpose
To protect brand integrity and contribute
to sector growth through lasting regional relationships.
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to sector growth through lasting regional relationships.
Our Mission & Vision
Mission
To embrace new technologies and expand
their reach, delivering innovative solutions
across all sectors.
Vision
To be the most trusted distributor across
healthcare, luxury, and fintech sectors
in the MENA region.
Vision
To be the most trusted distributor across
healthcare, luxury, and fintech sectors
in the MENA region.
Mission
To embrace new technologies and expand
their reach, delivering innovative solutions
across all sectors.
Purpose
To protect brand integrity and contribute to sector growth through lasting regional relationships.
Our Regional Model
Grafen Group operates from Dubai headquarters with on-groundteams in Lebanon, Egypt, Morocco, Kenya, Ivory Coast, Ghana, Senegal, and Guinea.
Our regional structure allows us to tailor strategy by sector and market, applying field-tested execution models at every stage of growth.
At Grafen, we believe that real impact happens where global ambition meets local commitment.
Every brand we represent is supported by sustainable strategy and on-ground execution.
As we grow, we stay focused on what matters most: precision and trust across every market we serve.
Chief Executive Officer
Georges El Chater
Chief Executive Officer
Simone Tamer
Chief Operating Officer
Rolla Tohme
Chief Commercial Officer